The relationship between marketing and the customer buying journey has always been a historical topic of discussion. Previously in the 18th century, brands began to focus on understanding buyers’ viewpoints, and how they would react in different situations. By knowing the buyer’s psychology, marketers could determine what type of environment triggers the purchasing emotion in …
Selling on Walmart generally results in assured sales. It’s no wonder that every seller desires to be a part of this platform. These sellers understand the potential Walmart holds and are ready to begin the journey with the giant. Surprisingly, this e-commerce marketplace is a bit serious about its sellers. Walmart takes the utmost care …
Creating a perfect title is no less than creating a masterpiece. With an accurate title according to the marketplace guidelines, you increase the likelihood of customers clicking your product which eventually cranks up the chance to increase the sales. Creating that perfect equation which starts with product titles and ends in sales is not as …
Google and It’s Algorithm In Google shopping, its algorithm for products happens to be an entirely different story. As long as you follow the rules, aka guidelines and specifications, you’re in the game and you will show up in the search results. For your product, one of the most important things Google pays close attention …
Product titles are way more powerful than you might imagine. Besides giving an identity for your product, a title is able to drive the success of your product. Depending on how you build a title, a marketplace chooses to support your product. Take Etsy for instance. The marketplace isn’t only limited to a continent. Its …
In 1970, a Nobel Prize-winning economist Dr. Milton Friedman argued that the goal of every business is to make money. Modern-day people can counter this claim by stating that a firm’s purpose is not only to make money, but also to support innovation, create jobs, and contribute to society. Yet, one of the primary goals …
Why Competitors’ Pricing Plays A Pivotal Role In Your Pricing Strategy Read More »
The ability of any business to make money depends on many different factors, including its industry, customers, marketing strategies, and the market forces of supply and demand. Another key factor that also influences a company’s ability to make a profit is pricing. Why does pricing matter for a company/firm? One reason is that the prices …
What are the Different Pricing Strategies A Firm Can Incorporate? Read More »
In early 2020, the C-19 pandemic created a supply chain crisis that sent disruptive shockwaves throughout the global system. The crisis was exacerbated by the scarcity of inputs, low inventories, manufacturing breakdowns, and delivery delays. All these disruptions exposed vulnerabilities in the supply chains of firms everywhere. In the coming years, business leaders must find …
Strategies in Making : Handling Supply Chain Disruptions and Improving Resilience Read More »
Every year, Forbes creates a list of the “World’s Most Valuable Brands”. The top five most valuable brands in 2020 are – Apple, Google, Microsoft, Amazon, and Facebook. These big-4 have made it to the list because they have successfully achieved what thousand others can only dream of – building a strong brand. A strong …
Globalization allows the Amazons and Apples of the world to reach a large customer base, achieve a competitive edge in multiple markets, and increase their sales footprint. As your organization grows and evolves, you may plan to take your brand global. The good news is that you can build an international brand by leveraging the …
3 Crucial Strategies to Build A Successful Global Brand Read More »
