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E-commerce Brand’s Account Health and its Optimization

Several popular e-commerce marketplaces such as Amazon impose certain requirements on their third-party sellers. To make sales on these platforms, you must abide by these rules, guidelines, performance targets, and policies. You must also maintain your “Account Health” over a certain threshold. Looking after your account health is important because it will help you gain …

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How A Brand’s Sales Force Can Increase Customer Retention

High customer retention is directly associated with repeat purchases, higher-order value (AOV), brand loyalty, and higher customer lifetime value (CLV). If you have managed to retain more customers, then you must have satisfied them with your offerings and held them back from leaving you in favor of your competitors. Yet, only 18% of companies focus …

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Leveraging Relationship Selling for Maximum Sales Conversions

“Relationship selling” is one of the newest buzzwords in e-commerce that revolves around the idea of building meaningful customer relationships and closing more sales. Once a brand starts focusing on one-on-one interactions with the buyers, it ends up closing more sales. Under this method, the sales, marketing, and customer success teams prioritize the brand’s connection …

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How Do Brands Put their Sales Mechanism to Work?

In e-commerce, the sales mechanism of a brand influences conversions, sales, and profits. This mechanism is buyer-focused and pivots on customer communications and relationship building. It also shows how customers can benefit from the brand. If your e-commerce brand already has its sales mechanisms in place, good going! But if you want to take your …

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Why Your E-commerce Brand Should Align its Sales and Marketing

The success of any e-commerce brand depends on the strength and capabilities of its two functions – sales and marketing. By reinforcing the solutions a brand has to offer and by building meaningful relationships with potential and existing customers, the salesforce of a company converts leads into profitable customers and one-time buyers into loyal brand …

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A Good Service Quality Scores for an E-commerce Brand

Today’s customers don’t just care about product price or features. They mainly lookout for service quality, for its significant impact on an e-commerce brand’s competitiveness, reputation, and value. In the long term, it can make or break the brand’s image. Service quality is a qualitative measure of how well a brand’s service matches customers’ expectations. …

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Back to the Future: How Consumer Behavior Will Change the E-commerce Customer Service?

Customer service professionals in e-commerce and other sectors know what they’re up against – demanding customers who want to be treated as unique individuals and have their hopes, dreams, needs, and challenges. These customers want to be recognized and acknowledged. They also want to be served quickly via personalized interactions with friendly and knowledgeable customer …

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The Impact of Artificial Intelligence on E-commerce Customer Service

Artificial Intelligence (AI) seems to be everywhere – in agriculture, manufacturing, financial services, healthcare, retail, and social media. And now AI tools and models are also finding their way into e-commerce, particularly in customer service (CS) and customer experience (CX). With its foremost undeniable role in ensuring flawless 24/7 connectivity, AI is proving to be …

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How Customer Service Can Boost Customer Retention for Your E-commerce Brand?

In the “olden” days, most customer service departments had a simple and uncomplicated role of handling customers’ queries and complaints via email or over the phone. They did not have access to “instant” communication on their preferred channel or at their preferred time. And yet, many businesses managed to hold on to their customers and …

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How Great Customer Service Can Enhance Your E-commerce Brand’s Value?

Consider a case where a customer reaches out to a brand’s customer service center, complaining about an unusual activity on the credit card. Instead of assisting the customer with the fraudulent activity of $350 dollar stolen, the customer service representative denies helping. Instead, the representative blames the customer for not acting maturely. After such disappointing …

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