Product titles are way more powerful than you might imagine. Besides giving an identity for your product, a title is able to drive the success of your product.
Depending on how you build a title, a marketplace chooses to support your product. Take Etsy for instance. The marketplace isn’t only limited to a continent. Its branches are spread everywhere, and the products are touching international shores. The majority of its reach is because of the Etsy-backed product titles. When you adhere to Etsy’s guidelines and create a product title around it, the marketplace’s algorithm backs and takes over the duty of favoring the title. It showcases the titles all over the marketplace, where millions of consumers get to know about the product. Ranking is one such example of favor!
Etsy does nothing miraculous than any other e-commerce marketplace to guide sellers. However, one thing that is extremely important for sellers like you is to stay within the rules laid out.
Tips
The tips provided here are Etsy’s small chunks of advice for you. These tips are the do’s and don’ts that can turn your run-of-the-mill product name to an appealing product title. Take a moment to read them carefully.
- Your title cannot contain any gimmick icon or flashy emoji
- Keep your title within 140 characters
- Your product title can only feature the symbols “% & and ,”
- In your title, avoid using any personal identifiers
- Avoid Slang and abbreviations
- Don’t plagiarize and steer clear of the repercussions
- Stick to your product category
- Refrain from repeating any word
- A comma separates all elements in a title. Use it
- Avoid unnecessary capitalization to make an impact
- Your title should match with the product description
- Please do not use characters like $,*, and #
- Using abusive language may lead to disqualification, so avoid it
- Stuffing keywords is not advisable
Tricks
It’s now time for smart tricks that can truly make a difference. You can also call these tricks, the best writing practices for product titles. If you are unsure of how to shape your roughly drafted title, this comprehensive guide can help.
Keep the Title Direct
Keywords are the adjectives that light up the entire product. By doing so, a user (customer) comprehends the product in a thorough and straightforward way. Unfortunately, some sellers tend to add heavy adjectives to enhance the title of their products in quite a few cases. With such indirect and complex words, Etsy never ranks anyone high. As a matter of fact, these overly complex words and hefty words won’t get you anywhere. Etsy encourages its sellers to follow the guidelines and keep the title as direct as possible. Form the title with readable words.
Describe the Product Well
Image Credit : Etsy
The above title is an excellent summary of an entire product. Even if the image hadn’t been present, still most of the users would have understood what the product is simply by reading the title. Similarly, the product – Wall art is explained in the title. Throughout, each detail is explained, from the leaf print to conveying that the product is suitable for bedrooms. Consumers are drawn to such titles with comprehensive information. Consequently, these titles also ease consumers’ doubts about the product. In contrast, too short titles with only the base product communicated never impress a consumer. Therefore, Etsy advises all its sellers to use all 140 characters.
Break!
Do not forget to place a break between the keywords when writing the title. Most sellers continue to stuff the keywords, but it unexpectedly confuses buyers. If you don’t put a break, the title will be a messy mix of attributes, specifications, or free text.
A customer pays attention to a title, for not more than 5 seconds. In these five seconds, the customer should be able to understand what your product is. To break up the title, some people use an upright slash (/) and others use a comma (,). Use it, capitalize the first letter of each term, and put breaks between them. You will have a readable title.
Brand Name Speaks
Your brand name becomes the differentiator and source of identification for customers. The moment you mention your brand name on the title, your product gains an intangible value. Since, there are thousands of similar products available around the world within a category, a product gets recognition because of its brand name. For many of the customers, your brand name could be a source of trusting the product. Therefore, your product title must include your brand name as the first word.
Take this Home
The unpredictable decision of buying a product lies in the hands of a customer. The least you can do is engage in promotional activities to push the sale. Although you cannot influence the decision of a buyer, you can only focus on factors that are within our control. Product title is one such controllable factor. A great product title focuses on the user’s intent. Start by thinking about your audience, then look for keywords that have been used recently. Find out what keywords customers are typing into Google. Once you start thinking like a customer, the way ahead becomes easy and slightly predictable.
Wondering, how do we know such tactics in-depth? Our team has been following this even when the ideas weren’t in style, and Etsy didn’t even have the popularity it currently enjoys. The product title is just one part of the entire process. Are you interested in seeing how your product succeeds? Check it out now!
