DISCOVER US About Us Ergode is an ecommerce accelerator and brand aggregator that acquires companies to transform them into dynamic global brands. Our AI-driven expertise in finance, marketing, logistics, and technology empowers our brands to achieve sustainable growth and compete with industry leaders. Our Team We’re committed to fostering an inclusive work environment that …
Within a couple of decades, e-commerce has become a vital element of the international consumer landscape. In 2021, over 27.2% of the world’s 7+ billion people contributed to e-commerce retail sales of over 5 trillion dollars. In the coming years, these numbers are only going to increase as more people spend more time shopping online …
Why Strong Employer Branding is Vital for Growing E-commerce Firms? Read More »
Every e-commerce company seeks a sustainable competitive advantage in its marketplace. Quality products, personalized service, multiple payment options, and memorable experiences are all great ways to achieve and maintain this advantage. But there is another source of advantage that many e-commerce firms are either unaware of or unwilling to exploit: logistics. Logistics can empower your …
How E-commerce Firms can Achieve a Competitive Advantage with Logistics? Read More »
To expand, e-commerce companies aim to go beyond their backyards. But stepping into a new market is easier said than done. Quality products, a robust operating model, and a talented team are not enough to ensure a successful expansion. Setting up a shop in a new market also requires market research, involving user surveys, focus …
In this series, we are exploring the two biggest challenges that make e-commerce brands apprehensive about expanding their presence and growing their operational footprint. Part 1 of this series looked deeply into the very first challenge SMBs face i.e. inadequate capital. Today, we are addressing another elephant in the room – inadequate market understanding. This discussion …
Going Beyond the Home Base: Why E-commerce Brands Hesitate to Expand? Read More »
Which brand name comes to your mind after reading this statement? “Our vision is to be the earth’s most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online.” It’s easy to recognize that the brand is Amazon because it has strongly positioned itself …
Brand Positioning Strategies for E-commerce Firms Stepping Into a New Market Read More »
You are an e-commerce business operating in Canada. Now you plan to expand into a new marketplace. But which marketplace is likely to be your best bet? How do you decide? The simple answer: do your research! This blog explains why research is vital before entering a new marketplace. It will also show you how …
In e-commerce, the sales mechanism of a brand influences conversions, sales, and profits. This mechanism is buyer-focused and pivots on customer communications and relationship building. It also shows how customers can benefit from the brand. If your e-commerce brand already has its sales mechanisms in place, good going! But if you want to take your …
How Do Brands Put their Sales Mechanism to Work? Read More »
E-commerce brands rely on the power of the Internet to reach their target audience, promote their offerings, and meet their lead generation, conversion, and sales targets. And in this digital space, landing pages play a crucial role. A visually appealing landing page functions as a digital storefront. It can grab a user’s attention and encourage …
How to Create Conversion-optimized Landing Pages for E-commerce Brands Read More »
In 2021, there were 2.14 billion buyers, and your e-commerce company probably could be the one catering to a majority of the chunk. However, just because you can sell to these buyers doesn’t mean you should. One crucial reason is that modern-day buyers expect personalized purchase experiences tailored to their specific needs and pain points. …
How E-commerce Firms Can Identify Their Ideal Buyers through Buyer Personas Read More »
