Search Results for: aggregator

In 2022, retail global e-commerce sales climbed to a staggering $5.5 trillion – a greater than 4X jump from $1.3 trillion just 8 years ago. One of the key drivers of this growth is the pandemic-fueled shift to digital shopping. Another is the increasingly visible presence of e-commerce brand aggregators like Ergode. In the previous …

How E-commerce Aggregators Leverage the Power of Advertising for their Brands Read More »

MarTech – an amalgamation of marketing and technology – refers to tools and technologies to automate repetitive and time-consuming tasks, plan and execute marketing campaigns, and better engage with customers. MarTech tools and platforms operate in a broad range of areas including customer segmentation and targeting, customer communications strategy, and insight generation from vast quantities …

How E-commerce Brand Aggregators Leverage MarTech to Create Success Stories Read More »

Increasingly, brand aggregators are becoming a pivotal part of the e-commerce industry. Market-aware, technology-powered aggregators like Ergode help e-commerce sellers notch up their game on several levels. They do this by leveraging and creating new opportunities to enter new markets, streamline supply chains, and boost revenues and profits. Another thing that brand aggregators do very …

How Brand Aggregators Successfully Launch New Products and Product Lines Read More »

Over the past few years, brand aggregators have been expanding their presence and influence in the booming e-commerce space. They are perpetually acquiring and consolidating smaller e-commerce D2C firms, and at present, 87% of them are already acquired by February 2022. Aggregators are reaping the benefits of increasing investor appetite by raising billions of dollars …

E-commerce Brand Aggregators Can Maximize Inventory Levels and Profitability Read More »

In recent years, e-commerce brand aggregators have made their presence felt globally. Between October 2020 and October 2021, investors poured $11.4 billion into aggregators. In just the first three months of Q1, these companies raised over $2.3 billion in venture capital funding. Frequently dubbed as “the next big thing in e-commerce,” brand aggregators have the …

Why Brand Aggregators are the Next Big Thing in E-commerce? Read More »

The umbrella of the marketplace model covers all small and medium brand owners. This was true with the arrival of marketplaces like Amazon or Walmart as it brought a lot of relief for the brand owners. Some of the biggest sighs of relief were heard from departments like inventory management and online sales. The issues …

How Brand Aggregators are Helping a Brand Bulk Up? Read More »

It all started with a positive shift towards the sales of private labels and buying behavior of a consumer. According to Mckinsey, the sales of private labels have increased by 40%. Some North American label brands have also claimed an increase in the demand for their products. These brands have enjoyed a spike in sales, …

How are Private Labels Benefitted by the Brand Aggregators? Read More »