To expand, e-commerce companies aim to go beyond their backyards. But stepping into a new market is easier said than done. Quality products, a robust operating model, and a talented team are not enough to ensure a successful expansion. Setting up a shop in a new market also requires market research, involving user surveys, focus …
In this series, we are exploring the two biggest challenges that make e-commerce brands apprehensive about expanding their presence and growing their operational footprint. Part 1 of this series looked deeply into the very first challenge SMBs face i.e. inadequate capital. Today, we are addressing another elephant in the room – inadequate market understanding. This discussion …
Going Beyond the Home Base: Why E-commerce Brands Hesitate to Expand? Read More »
As the world’s largest e-commerce marketplace, Amazon sells millions of products. Each product is organized and identified by a ten-digit alphanumeric code called the Amazon Standard Identification Number (ASIN). But customers don’t care about your product’s ASIN and by itself, the ASIN cannot capture their minds and hearts. So what can? A+ Content! Amazon …
A+ Content: Why Your E-Commerce Brand Should Create It Read More »
Over the years, the quote by Bill Gates “content is king” has become a mantra in the business landscape. Today, all kinds of businesses acknowledge the importance of great content – to generate more leads, acquire and retain customers, build a strong reputation, and increase brand awareness and recall. According to Hubspot’s Inbound Marketing Trends …
How High-quality Content Can Make an E-commerce Business? Read More »
Which brand name comes to your mind after reading this statement? “Our vision is to be the earth’s most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online.” It’s easy to recognize that the brand is Amazon because it has strongly positioned itself …
Brand Positioning Strategies for E-commerce Firms Stepping Into a New Market Read More »
Welcome back to the future! In the first blog, we explored how consumer behaviors are shaping customer service in e-commerce and will continue to do so over the next few decades. This blog will look into another perspective of how e-commerce brands will leverage next-gen customer service tools to enhance customer satisfaction and customer experiences …
You are an e-commerce business operating in Canada. Now you plan to expand into a new marketplace. But which marketplace is likely to be your best bet? How do you decide? The simple answer: do your research! This blog explains why research is vital before entering a new marketplace. It will also show you how …
E-commerce companies looking to enter new geography often make one crucial mistake. They try to please all potential customers in that geography. But in chasing a please all strategy, they end up pleasing none. If you are planning to expand your e-commerce operations beyond your backyard, you should conduct thorough audience research. Here’s why. Putting …
How Can You Know Your Audience Before Entering a New E-commerce Market? Read More »
Over the last decade, globally the e-commerce industry has witnessed explosive growth. The innovative e-commerce brands have multiple opportunities to build direct relationships with customers and capture a large chunk of the online market. One way to achieve these goals is by expanding their operations beyond their backyards. Yet, many e-commerce companies hesitate to jump …
Going Beyond the Home Base: Why E-commerce Brands Hesitate to Expand? Read More »
Order cancellations could happen from the desk of the seller or even a buyer. In the event of cancellations, marketplaces accept a very small percentage of them. However, if your brand gets cancellation hits more than a marketplace’s cancellation threshold, then your brand’s account health, seller rating, and sales and profits may dent. The good …
How Cancellation Rate Affect Your Brand Account Health Read More »
