An employer brand encompasses multiple ideas, beliefs, and actions that influence how current and future employees view the organization. A strong employer brand is linked to the corporate brand. It also seamlessly connects the company’s values, vision, culture, and policies to present a unified and desirable identity as an employer of choice. Everyone in the …

The Role of Corporate Policies in Creating a Strong Employer Brand Read More »

A few decades ago, large tech companies implemented some ideas to improve talent acquisition and retention. The ideas such as free catered lunches, game rooms, bean bags, and Friday evening happy hour made companies look attractive.  But today, these perks can no longer guarantee employee engagement and strengthen a company’s talent acquisition or employee retention …

How Your Employer Brand Can Boost Talent Acquisition Read More »

Between 2019 and 2020, the e-commerce share of global retail sales increased from 13.6% to 18%. Since cross-border e-commerce activity continues to grow, by 2024, e-commerce is expected to account for 21.8% of retail sales. Moreover, in the U.S. alone, the value of the e-commerce market will increase from $1,408.3 billion in 2021 to $2,323.9 …

Creating a Strong Employer Brand and Emerging as an Employers of Choice Read More »

Within a couple of decades, e-commerce has become a vital element of the international consumer landscape. In 2021, over 27.2% of the world’s 7+ billion people contributed to e-commerce retail sales of over 5 trillion dollars. In the coming years, these numbers are only going to increase as more people spend more time shopping online …

Why Strong Employer Branding is Vital for Growing E-commerce Firms? Read More »

Everyone’s talking about The Great Resignation, an economic trend where a record number of people have left their jobs during the pandemic. Throughout 2021, almost 48 million American workers left their jobs, the highest number on record. According to the U.S. Bureau of Labor Statistics (BLS), job openings outnumbered hires by about 4.5 million in …

Employer Branding: Why We Should Talk About It? Read More »

As an e-commerce seller on Amazon, you want to deliver high-quality experiences to every customer who desires to choose you over your competitors. But it’s not easy to achieve these goals, considering that you compete with about 6.3 million other sellers. Fortunately, it’s not impossible either. You can attract more customers, boost conversions and sales, …

A Peek into Premium A+ Content for Your Product Pages Read More »

Shipping is crucial to your e-commerce brand’s success. If you get it right, you can attract and retain more customers, reduce cart abandonment rates, increase revenues, boost brand value, and get an edge over your competitors. Many shipping options are available for e-commerce businesses. So how do you select the best option for your brand …

The Key Factors that Affect E-commerce Shipping Costs and Shipping Options Read More »

Worldwide, more and more consumers are turning to e-commerce to satisfy their shopping needs. According to one December 2020 survey, a majority of US consumers want products that improve their day-to-day lives. They also want e-commerce companies to listen to their feedback and make them feel valued. But all of these demands are secondary compared …

How Technology Enables E-commerce Firms to Optimize Last Mile Delivery? Read More »

A+ Content is a very effective way to describe your products on Amazon. Attractive and compelling product descriptions, how-to videos, and high-quality images can help you capture buyers’ attention, boost conversions, and improve your brand’s visibility on Amazon. They will enable customers to engage with your products, which will enhance their experiences, drive purchase decisions, …

Best Practices to Create High-quality A+ Content Read More »

Every e-commerce company seeks a sustainable competitive advantage in its marketplace. Quality products, personalized service, multiple payment options, and memorable experiences are all great ways to achieve and maintain this advantage. But there is another source of advantage that many e-commerce firms are either unaware of or unwilling to exploit: logistics. Logistics can empower your …

How E-commerce Firms can Achieve a Competitive Advantage with Logistics? Read More »