A Peek into Premium A+ Content for Your Product Pages

As an e-commerce seller on Amazon, you want to deliver high-quality experiences to every customer who desires to choose you over your competitors. But it’s not easy to achieve these goals, considering that you compete with about 6.3 million other sellers.

Fortunately, it’s not impossible either.

You can attract more customers, boost conversions and sales, and enhance your brand’s value in the busy Amazon marketplace. How? By creating high-quality Premium A+ content for your product pages.

Premium A+ Content – also known as Amazon A++ Content – provides a great way to showcase your products, drive more purchase decisions, and communicate your brand story. Out of the 6+ million sellers on Amazon, very few use A++ Content. This means you have an amazing opportunity to present your products with unique content, and visuals that your customers will find incredibly appealing.

 

All On Amazon A++ Content

Simply listing your offerings on Amazon is not enough to get all buyers to click the “Buy Now” button. Before picking your brand and product, they want to know if you can satisfy their needs better than someone else. This is why they will assess your buy-worthiness based on your content and descriptions.

If you can provide content that resonates with them and captures their heart and mind – great. If you cannot, the chances that they will purchase from you go down drastically. To boost these chances, your listings must be as descriptive, engaging, unique, and appealing as possible. Here’s where Premium A+ Content comes in.

Premium A+ Content goes several steps beyond a simple product listing with a product name, a few photos, and a Buy Now button. It allows you to add visually appealing, interactive modules on your product details page to highlight your product and its most important features and benefits. These modules enable viewers to better engage with your content and product for a rich shopping experience, which often translates into more conversions, purchases, sales, and revenues. 

 

Modules and Content Available in Amazon A++ Content

With Premium A+ Content, you can add up to seven modules on your product pages to visually communicate your product offering, tell your brand story, and make your products “pop.” These include modules for:

  • Full-width images with hotspots or background text
  • Video and video with text
  • Interactive comparison charts
  • Clickable Q&A lists
  • Technical specs
  • Carousel modules with multiple images
  • Voice-friendly product pages

Plus, each module can be interactive and up to 1464×600 wide. This expanded “real estate” on the page means you can use the entire width of a user’s screen to deliver a more attractive product page to the viewer. The more attractive and sophisticated the page is, the more likely they will enjoy interacting with it and eventually make a purchase decision in your favour.

Here’s a great example of A++ Content on Amazon – a Samsung Galaxy S22 smartphone page with an interactive carousel featuring high-quality text and images.

Image Credit: Amazon

 

Who Can Use Amazon A++ Content?

Previously, A++ Content was available only to vendors that could pay the substantial fees required to implement it on their product pages. In August 2022, Amazon announced that any brand owner enrolled in the Amazon Brand Registry can create A++ Content at no additional cost during an extended promotional period.

Moreover, for each Amazon store, you are eligible to create Premium A+ content for free if you have your brand’s registry, have published A+ brand stories across your ASIN catalog, and have had at least 15 A+ content projects approved in the previous 12 months. If you meet these criteria, Amazon will enable the Premium A+ Content feature within your A+ content manager account, and you can start creating Premium A+ content for your ASIN catalog.

At the end of the promotional period, if Amazon announces a fee for Premium A+, you can choose to opt-in to the service. Amazon will not charge you without your explicit consent. Best of all, if you don’t opt in after the promotion ends, you can still keep any Premium A+ content you have already published. In other words, this content will remain on your details pages forever unless you remove it.

Why You Should Create Amazon Premium A+ Content?

Amazon A++ Content is a way to deliver visually appealing content that showcases your products in the best possible light. While you can use basic A+ Content to enhance your product descriptions and provide useful information to customers, you need A++ Content to make your products truly stand out from the crowd.

Leverage A++ Content to set up a striking page with a compelling design, high-quality copy, and interactive modules that resonate with more visitors who land on your product pages. These elements will effectively show off your products in the best possible light, guide buyers’ purchasing decisions, and convince them to click the “Buy Now” button. All of this can potentially increase your sales by 20%.

Quality A++ Content can also decrease return rates, reduce your advertising cost of sales (ACOS), and garner more positive reviews for your brand. The more beautiful and unique it is, the more experiences shoppers will enjoy. By consistently delivering such experiences to more buyers, A++ Content will help increase brand recognition and recall, build stronger brand affinity, and convert occasional shoppers into loyal brand advocates.

 

Conclusion

We hope you enjoyed this brief guide to Amazon A++ Content. If you’re still not sure how to make it work for your brand, contact Ergode. Our creative experts will show you exactly how to leverage A++ Content to increase conversions and take your e-commerce brand to the next level of Amazon success.

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