In the early 90s, while the Internet was still in its infancy, Jeff Bezos recognized its potential as a powerful tool for e-commerce and launched a little book-selling website in 1995. Since those early days, Amazon has grown into the giant of the eCommerce world with one of the world’s best supply chain operations. With …
3 Powerful Ways Amazon FBM Can Strengthen Your Supply Chain Read More »
As a business owner or organizational leader, you know that the ideal prices can yield big profits. By pricing your products “properly”, you can reach more customers, sell more units, and ultimately make bigger profits. However, knowing the importance of the right pricing is not the same as actually getting it right. This is especially …
For over two decades, the marketplace business model – popularized by companies like Amazon, eBay, and Walmart – has ruled the world of eCommerce. Many small and medium retailers take advantage of this model to simplify their selling process and leverage the trust these marketplaces enjoy. Nonetheless, the model also has several drawbacks. In particular, …
Brand Aggregation: Boosting Firm’s Financial Capacity and Business Outcomes Read More »
“The Price is Right” is a popular game show in the United States where contestants guess the price of various merchandise. The correct answers fill their pockets with cash and many other prizes. But the real world is nothing like a game show. Here, companies have a lot to lose if they fail to get …
Company mergers and brand acquisitions – or Mergers & Acquisitions (M&A) – are part and parcel of the corporate world. From 1958 to the present date, more than 1 million collaborations have taken place (data credit: Statista). And behind these increasing acquisitions, there are plenty of reasons why companies sell their successful brands to other …
Planning to Sell Your Brand? Here’s What You Need to Know! Read More »
Your e-commerce company cannot operate without an order fulfillment mechanism. When your business is small, you can probably fulfill every incoming order in-house. But as it grows, this may no longer be feasible. In this case, third-party logistics (3PL) companies can help you immensely since they have the infrastructure, technology, and expertise to manage your …
Partnering with the 3PLs: What to Look Out for in the Contract Read More »
In your e-commerce business, should you focus on customer acquisition or customer retention? Unfortunately, there’s no simple answer to this question. Your business needs to both acquire and retain customers to maintain its growth trajectory. That said, there are many interesting studies about the importance of customer retention. For instance, one classic HBR survey found …
Are E-commerce Customers Difficult to Retain? What Can Be Done? Read More »
In recent years, e-commerce brand aggregators have made their presence felt globally. Between October 2020 and October 2021, investors poured $11.4 billion into aggregators. In just the first three months of Q1, these companies raised over $2.3 billion in venture capital funding. Frequently dubbed as “the next big thing in e-commerce,” brand aggregators have the …
Why Brand Aggregators are the Next Big Thing in E-commerce? Read More »
In an increasingly crowded and competitive market, a strong brand is a business’s critical need-to-have. You need more than just a great product to connect and engage with your audience, grow your customer base, and earn their loyalty, and advocacy. Furthermore, you need a recognizable brand with a unique value proposition and a strong identity …
How to Build a Strong Brand by Identifying its Improvement Areas Read More »
What if we told you that keeping an eye on the prize can help you extract the biggest financial windfall from your company? This prize is a high-value sale. By thinking about your company’s sale right from its inception, you can extract a profitable financial outcome, free up tied-up capital, and make it available to …
How D2C Brands Can Work Out their Value With A Valuation Process Read More »
