How To Create A Product Title For Amazon?

Amazon lists more than 353 million products. In this pool full of competitors, every seller wishes for their product to gain maximum search results and sales outcomes. One factor plays a critical role in making a product appear at the top of a user’s search results. A product title is a crucial factor since it directly affects how a product performs in searches.
Product titles can be tedious to create. As a convenience to sellers, Amazon has put forth some guidelines and specifications. A product title should meet these specifications. Amazon then ranks the title highly.
How to create a relevant title for a good ranking? Is there a specific formula Amazon uses to determine the most relevant to the least relevant title? Here, Amazon uses a mechanism known as A9. It is an algorithm used by Amazon to rank these 353 million products relevantly according to search results. The A9 algorithm works to list the product purely to drive sales. It is due to Amazon’s profit-driven business model. Because of this, titles and keywords are monitored meticulously in this marketplace.
As we continue, we have outlined factors that impact Amazon’s search engine. The correlation between Amazon A9 and these factors appears to be tight. As a result, these factors can be considered the specification to follow while making a product title.

Creating a Winning Title

The algorithm will first identify the product title, category, and specifications a user is looking for. In 2019, Amazon very bluntly stated that those products would become impossible for a user to find who doesn’t follow the guidelines. Here, a seller needs to focus on creating effective product keywords, characters, and formatting.

Keyword and Brand Details
Firstly, one needs to start by mentioning the brand name. A title will begin with the brand name so that users can recognize which brand they’re buying. Additionally, there are times when a user searches for a product under a specific brand, so the brand name should appear first.
Second, the keywords should demonstrate the product’s nature. These are the primary criteria that the algorithm uses to classify. It places one’s product in the appropriate Amazon category.
Thirdly, the keywords should contain the brand details as attributes. Example: ABC Women’s Woolen Warm Full Sleeves High Neck/Inner/Skivvy Sweater. According to this example, the words “woolen”, “high neck”, “inner”, and “skivvy” are the attributes that will provide strength to the product title.  

Characters and Length
Next comes the technical aspect of a product title. These are the characters and length of a title. These technicalities are the ways Amazon approves or rejects a product title. These rules on characters apply to all sellers and merchants present on Amazon worldwide. Here is a list of bulletins that every seller should follow: 

  •  A title should restrict the use of characters like ~ ! * $ ? _ ~ { } # < > | * ; ^ ¬ ¦
  • A title should not go beyond 200 characters.
  • A title should restrict the use of promotional words, such as “available now”, “free shipping”, or “limited time”. 
  • A title should restrict the use of ASCII characters, such as © or ®.

Formatting
A title should strictly follow these formatting specifications to improve its quality. 

  • Each word should have its first letter capitalized. 
  • The prepositions (on, over, with) and conjunctions (and, or, for) should be in lowercase letters.
  • The use of the ampersand (&) should be avoided and replaced with “and”. 
  • Mention the numbers as ‘2’, not ‘two’.
  • Sizes should indicate abbreviations such as “cm”, “inch”, and “kg.”.
  • Products should only have the brand name in the title. The seller’s name should not appear.

An Excellent Product Title Looks Like This:
“ABC GBPC Plaid Checks Cottswool Winter Wear Woolen Full Sleeves Regular Fit Formal Shirt for Men”

Titles with all the specifications will automatically fall under the category of being perfect product titles. Thus, Amazon’s algorithm will favor them. The above example of a product title satisfies every criterion. The brand name comes first, followed by the product type. Further, the seller chose not to include unnecessary numbers and symbols. The title is, therefore, easier to understand. As a result, it will make the buying decision easy for the user as everything will be available in one place. As we mentioned, Amazon has a profit-driven approach. Hence, titles like this are more inclined to get more sales as they have excellent visibility.
When one attempts to create an appealing title, difficulty ensues. Often, sellers know the rules and specifications but have little knowledge of the specialized and optimized content. Thus, to help our merchants out, our team of experts oversees this process, so that a product can start making money from the titles alone. Do you know how we accomplish it? Simply click here now!

 

 

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