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Today, millennials and Gen Zs are among the youngest employee generations in the global workforce. But “young” does not mean “clueless”. If anything, younger workers know exactly what they want from their careers and workplaces. And two recent surveys by Deloitte and Robin provide plenty of evidence. For one, they want more flexible work arrangements …

Effective Employer Branding Strategies to Attract Young Workers to Your Organization Read More »

Recent global developments in the business landscape – remote work, talent shortages, the Great Resignation – have forced companies to rethink how they look at employees and build relationships with them. These developments have also catalyzed changes in the recruitment and engagement models that companies have traditionally utilized to attract and retain talent. As employers …

The Rise of Leadership in the Evolving Talent Marketplace Read More »

For many decades, annual performance reviews have been a ubiquitous fixture incorporated globally. Furthermore, many companies followed the vitality model of performance reviews popularized by GE and its former Chief-in-Charge, Jack Welch. This model was also known as the “rank-and-yank” system because it involved ranking employees and firing unproductive ones. A few years ago, GE …

Why Does Your Organization Need a Performance Management System? Read More »

Successful M&A deals enable companies to capture new operational and human synergies, achieve economies of scale, cut overheads, and reduce costs. They create opportunities for firms to capture existing client bases, enter new markets, and even cross-out competitors. Another huge potential benefit of M&A is that it can strengthen firms’ employer brands.  How? Let’s take …

The Unbreakable Two-way Relationship Between M&As and Employer Brands Read More »

A study found that learning and development (L&D) budgets have increased for 57% of organizations since the pandemic’s outbreak. One reason is that these companies understand that L&D is one of the key enablers of organizational survival and growth. Another is that employees are more likely to stay with companies that offer continuous training. Thoughtfully-designed …

Why Learning and Development Should Be Part of Your Employer Branding Strategy? Read More »

Your employer brand impacts its attractiveness in the employment market. It strengthens your corporate brand, enhances your reputation, and influences customer opinion and purchase decisions. But if you think that an employer brand is an intangible idea without any tangible impact on your revenues, profits, and business ROI – then you’re mistaken. A strong employer …

Why Employer Brand and Business ROI Go Hand-in-hand? Read More »

“Our employees are our most valuable assets.” Many companies repeat these words because they know that an employee keeps the company going, maintains its competitiveness and financial position, and builds relationships with customers. They are the key drivers of corporate and employer brands because their perception of the company can either enhance its brand value …

Here’s Why You Need an Employee Ambassador Program Read More »

Over the past few years, narratives around diversity, equity, and inclusion (DE&I) in the workplace have become louder and more visible. A lot of recent research makes a clear case and proves how everyone can benefit from DE&I initiatives. Diverse companies that actively promote DE&I and have solid strategies and policies enjoy many benefits over …

How DE&I Can Strengthen Your Employer Brand in Amazing Ways? Read More »

The term “tone at the top” is a common term narrating organizational ethics and values. The “top” refers to what a company’s board, CEO, and other C-Suite executives say and do when setting its guiding values, nurturing its ethical climate, and building its corporate culture. Ultimately, the “tone” these senior leaders set determines how the …

Employer Branding and the C-Suite: An Unbreakable Relationship Read More »

An employer brand encompasses multiple ideas, beliefs, and actions that influence how current and future employees view the organization. A strong employer brand is linked to the corporate brand. It also seamlessly connects the company’s values, vision, culture, and policies to present a unified and desirable identity as an employer of choice. Everyone in the …

The Role of Corporate Policies in Creating a Strong Employer Brand Read More »