At Ergode, every new D2C brand we build reflects a simple idea: commerce becomes meaningful when it connects cultures and celebrates authenticity.
With that spirit, we are proud to introduce India Ethnicity, the newest addition to our growing D2C portfolio.
Founded and based in Houston, IndiaEthnicity.com brings together India’s finest creations across categories such as Wellness, Beauty, Food, Fashion, and Baby & Kids. From natural skincare and artisanal foods to contemporary apparel and handcrafted essentials, every product carries a story of craftsmanship, care, and creativity.
India Ethnicity was born from a growing realization that global consumers today are looking for products with meaning, not just utility. There is a rising curiosity about India’s heritage, its artistry, and the purity of its handmade traditions. Yet access to authentic, high-quality Indian products remains limited in many parts of the world. India Ethnicity bridges that gap by offering a trusted and seamless experience where customers can explore, shop, and celebrate the richness of Indian culture in one place.
This launch represents more than a category expansion. It reinforces Ergode’s mission to build brands that blend local authenticity with global reach, allowing customers to experience diversity through commerce. While our other D2C brands specialize in focused niches, India Ethnicity stands apart as a multi-category lifestyle platform that captures India’s spirit in its most versatile form.
As we continue to expand our D2C universe, India Ethnicity marks an important milestone in our journey to create brands with purpose, emotion, and impact.
Because in the end, we do not just sell products.
We share stories, craftsmanship, and the culture that makes them timeless. 🌏
👉 Explore more at IndiaEthnicity.com
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Ergode introduces India Ethnicity, a D2C brand from Houston that brings authentic Indian craftsmanship and culture to global audiences through modern lifestyle products.
Ergode proudly welcomes Jaimin Dholakia as its new Chief Technology Officer. With a proven track record in driving digital innovation, Jaimin will lead the company’s technology strategy and strengthen our mission to build scalable, future-ready commerce solutions.
We’re excited to introduce Ergode’s bold new brand identity and an all-new digital experience. From our refreshed logo to a reimagined website, this transformation reflects our vision for the future—dynamic, unified, and built for global impact.
